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The person responsible for
Cefiro.
He controls the project with manufacturer's spirit
and global perspective based on customers' needs/mind.
His hobby is playing tennis and is a big fan of
Hiroshima Carp, a professional baseball team. |
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In developing the "Cefiro,"
we hoped to propose a new sedan that provides richness
and vigor to those who drive the car. In addition to general
points such as "prestige," "design,"
"spacious and comfortable room," and "maneuverability"
which large sized luxury sedan users emphasize, we have
kept in mind to "provide
customers with tremendous satisfaction and pleasure by
being deeply sensitive to the trend and customers’
mind, and boldly incorporating manufacturer’s skill
and personality."
Bearing the above in mind, we have defined Cefiro’s
product concept as below.
“Prestigious and Advanced
Large Sized Sedan”
This is the proposal for a new luxury sedan of the 21st
century. On the basis that this car fulfills the customers’
basic requirements for a luxury sedan, it aims for capturing
trend to make modern arrangements to be accepted throughout
the world. |
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“Modern
Luxury Interior”
“New Balanced Proportion”
“Riding Comfort”
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Cefiro is a car that has
high quality, modern interior, comfortable equipment that
welcomes the passengers, attractive exterior that reflects
the owner’s sophistication, powerful engine performance,
and user-friendly maneuverability.
This car is an extremely important model that will be
set on sale in not only Japan, but in the Asian region
including China. I am confident that the Cefiro will be
highly valued as the "new standard of a luxury sedan"
from drivers throughout the world, centering Japan and
Asia.
Chief Product Specialist
Masami Yagata |
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